The Rise of Afrobeats and Its Global Influence on Music Culture

Because of its worldwide appealing sound and aesthetic, which capture the essence of modern Africa, Afro beats is incredibly popular and significant. Another reason for the popularity of Afrobeats is that it is a new universal sound that combines all of the old sounds, such as Dancehall and Hip Hop, with catchy African rhythms that have elements of Afropop, Afro Jazz, Highlife, Latin Jazz, Dub, Reggae, and Electronica to create a modern African sound that is both familiar and unique.

These factors contribute to the popularity of Afrobeats, which symbolizes Africa's current ascent to prominence on the global scene as a result of the cultural diffusion that has taken place over the past 20 years, initially via TV channels like MTV and then via the Internet.

The music of Afrobeats Because they demonstrate to the globe that Africans in general have been impacted by the same pop culture trends in music and film as everyone else around them over the past 20 years, artists like Burna Boy and Wizkid continue to enjoy widespread popularity. Afrobeats talks to and ignites people's passions, which is one of the reasons it is so popular worldwide, based on the YouTube comments left on Afrobeats videos.

Afrobeats' popularity should not overshadow the fact that the term should be used with caution because, in actuality, it is best understood as contemporary Afro fusion, which has its roots in Africa's vast catalog of music from the past, including Highlife and the original Afrobeat, which was made popular by avant-garde, groundbreaking African jazz and funk artists like Nigeria’s Fela Kuti.

In addition to these African influences, Afrobeats has gained popularity by combining the sounds of global urban music, such as hip-hop and Jamaican dancehall, with traditional African rhythms. This has produced an enticing popular blend of Afrobeats music that is both distinctively African and appealing to a global audience.

In conclusion Afrobeats continues to be popular because its sound and aesthetic are easily recognizable modern international cross-cultural symbols that deliver a potent Afrocentric musical potion that can only be described as an intoxicating celebration of the modern African spirit, whether it's Run town wearing a Scarface Tee on Unleash or Wizkid flaunting his grill.

Afrobeats has become so famous in india for a variety of reasons, including its catchy rhythms and combined with bollywood it become very Unique genre upcoming in India now known as Bolly-Afro / Indo-House etc

Afrobeats is also significant because it can be seen as a turning point in African culture, openly embracing elements of contemporary urban African life that were previously taboo in African culture, such as sex, passion, desire, and marijuana use, all of which have contributed to the genre's growing appeal. Afrobeats music's internal African cultural discourse is a crucial component that has allowed the genre to both transcend its African roots and gain international popularity.

By- Shivam Chawla | DJ SHVM

Listen to the Bolly-AFRO Album by Shivam Chawla aka DJ Shvm - Make the world Move